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★ Papa's vision (live call w/ Deb)
Mike's brain — turned into 7 revenue streams
"Mike's brain is the moneymaker." — Deb, tonight.
Each box below = a different way Mike's 40 years of transmission knowledge becomes money WITHOUT him touching another bolt. The bay work covers payroll. THESE pay for the U-Haul.
LIVE NOW
1. 💬 Ask Mike (chatbot on the homepage)
Free tier — first 3 questions free. Beyond that → paywall.
Mike-AI sits on every page of ezautofix.com. Customer asks a transmission question, gets a quick answer in Mike's voice. After 3 free questions, the bot says: "I'm gonna keep going if you want — that'll be the $9 day-pass or the $29/mo unlimited."
Trains on Mike's prior answers, his recordings, his ATSG notes, his job tickets. The more he uses it, the smarter it gets. Eventually it answers 80% of routine questions correctly — and gracefully hands the other 20% to a real human (Deb books the consultation).
Trains on Mike's prior answers, his recordings, his ATSG notes, his job tickets. The more he uses it, the smarter it gets. Eventually it answers 80% of routine questions correctly — and gracefully hands the other 20% to a real human (Deb books the consultation).
Free tier
3 q's free
Day pass
$9
Monthly
$29
Annual
$249
1k subs target
$29k/mo
LIVE NOW
2. 📞 Ask Mike — by-the-call
Already built and live. $45 / $75 / $150 tiers.
Open the live page →
Phone consultation w/ scheduled slot. DIY mechanic at $45, deep diag at $75, shop-to-shop at $150. Customer books, pays, Mike calls them. Zero bay time.
Per call (avg)
$75
10 calls/wk
$3,250/mo
25 calls/wk
$8,125/mo
From where?
Mike's couch
NEXT BUILD
3. 📜 Schematic Vault — subscription database
Every transmission schematic Mike has, indexed and searchable.
Customer/shop searches "4L60E valve body" — gets the schematic, the common failure points, Mike's notes on what he's seen on that part, related TSBs. Sells access at $30-$50/mo for shops or DIY guys who'd pay anything to NOT have to call Mitchell.
Source: Mike's existing schematic library + ATSG content where licensable + Mike's hand-drawn annotations + community submissions. Real defensible knowledge moat.
Source: Mike's existing schematic library + ATSG content where licensable + Mike's hand-drawn annotations + community submissions. Real defensible knowledge moat.
Subscription
$30-50/mo
200 subs
$8,000/mo
Owns
Forever
Cost to run
~$50/mo
NEXT BUILD
4. 🎙 Ask Mike — paid podcast / 1-900 number
Mike records evenings. Takes live callers. They pay to be on the show.
Papa's pitch verbatim: "Call Mike at this number, tech support, he will take your call and you'll be on the air. It costs money per call — that's only fair, it's his time."
Pay-per-call (Stripe at start of call, $35 for 10 min on the air). Podcast episodes archived to YouTube, Spotify, Apple. Each episode is forever content that drives the OTHER products. Mike sits at home with coffee. Real human warmth. Builds Mike's NAME nationally.
Pay-per-call (Stripe at start of call, $35 for 10 min on the air). Podcast episodes archived to YouTube, Spotify, Apple. Each episode is forever content that drives the OTHER products. Mike sits at home with coffee. Real human warmth. Builds Mike's NAME nationally.
Per caller
$35
5 calls / show
$175
2 shows/wk
$1,400/mo
Sponsorship
+$500-2k/mo
NEXT BUILD
5. 📹 Camera Booth → auto-content
Papa's brilliant build. Mike works → camera films → AI clips → multi-platform publish.
Cameras mounted over Mike's bench (1 wide, 1 close on the work). They roll continuously while he rebuilds. End of day, AI slices the footage by job + by interesting moment, generates captions + hooks, publishes to TikTok / YouTube Shorts / Instagram / Snap / LinkedIn — all leading BACK to ezautofix.com.
Papa's framing: "Now you've got traffic. This guy in Georgia is like the expert of the expert of the experts." Every video forever lead. Every video forever Google juice. Compounding content moat that no competitor can replicate in less than 5 years.
Papa's framing: "Now you've got traffic. This guy in Georgia is like the expert of the expert of the experts." Every video forever lead. Every video forever Google juice. Compounding content moat that no competitor can replicate in less than 5 years.
Equipment
~$2,500 one-time
Mike's effort
Zero (cameras roll)
Output
3-5 clips/day
90-day target
50k+ followers
NEXT BUILD
6. 📝 Interactive blog / Q&A community
Like GitHub for transmissions. Real customer posts, Mike's answers indexed.
DIY guy posts: "'09 Ram 1500 transmission slams into 2nd gear, only when cold." Mike (or Mike-AI first, Mike-human second) answers publicly. Other people with the same problem find it via Google. Every Q&A is a forever SEO asset.
Papa's diagnosis: "You're not bringing people to your website. You're not keeping them on your website. You don't have an interactive blog where people are talking about their stuff." Fix it — community + AI moderation + Mike's authority.
Papa's diagnosis: "You're not bringing people to your website. You're not keeping them on your website. You don't have an interactive blog where people are talking about their stuff." Fix it — community + AI moderation + Mike's authority.
Hosting
~$20/mo
SEO value
Compounds forever
Acquisition
From every TikTok
Long tail
Huge
NEXT BUILD
7. 🎓 "How To" video courses — pay to watch
$497 "How to rebuild a 4R70W" course. $297 "Reading scope traces on automatics."
Mike already teaches every day verbally. Filmed + edited = a $497 course another shop owner BUYS to train his apprentice. Or a DIY guy buys to attempt his own rebuild. One-time work, sells forever.
Papa's bigger framing: "Whoever is the most teacher of all teachers is the winner." Mike already IS. We just publish.
Papa's bigger framing: "Whoever is the most teacher of all teachers is the winner." Mike already IS. We just publish.
Course price
$297-$497
Sales per mo (year 1)
20
Mo revenue (cons.)
$8k
Effort after launch
Zero
📈 The compounding loop
Camera booth → captures Mike working → AI clips → posts to TikTok/YouTube/IG → drives traffic to interactive blog + Ask Mike chatbot → free questions hit paywall → conversions to phone consultations ($75) + membership ($29/mo) + schematic vault ($30/mo) → power users become podcast callers and course buyers → all of which become MORE content for the camera booth to reference.
No single product is a hit. Together — the loop IS the moat. By year 2: $40-80k/mo recurring from knowledge alone, before bay revenue.
For tonight, Papa: #1 (homepage chatbot rename) and #2 (Ask Mike call page) are LIVE. The other 5 are designed and waiting. They don't need building tonight — they need Mike + Deb saying "yes, this one first."