VIP Lift — skip the line
Papa proposed it. Deb said: "I love that idea." A premium queue-jump for customers who'd rather pay more than wait.
Real validator yesterday: a customer left a $600 deposit just to get in. Said: "Listen, this will get me in faster — here's $600."
Now it's an option on the booking page. Pre-paid. Locks in 4 hours of bay time. After 4: bay-fee meter kicks in.
🎯 Pick your slot
📋 What VIP buys you
- Skip the 4-deep queue. Most cars wait 1-3 days. You wait 0 to 1.
- 4 hours of guaranteed bay time. Tech doesn't get pulled to another car.
- Mike picks your tech based on your specific problem (not the rotation).
- Direct phone line to Deb while we're working it.
- Pre-paid — fee applied to the final bill. If the actual repair total is less than the VIP fee, the difference comes back on the next ticket as credit.
⏱ After 4 hours — the meter kicks in
If we're still working past your 4-hour guarantee, you've got two options:
| Time bracket | Cost to extend |
|---|---|
| Hours 5-6 | $150/hr |
| Hours 7-8 | $175/hr |
| Hours 9+ | $200/hr |
Customer gets a real-time text at the 3.5 hr mark: "VIP lift hits the 4-hour bracket in 30 min. Approve extension at $150/hr, or want to wrap?" One-tap approve.
💰 The math
| Scenario | Customer pays | Mike makes |
|---|---|---|
| 1 VIP / month | $1,200 | ~$700 above standard quote (premium) |
| 1 VIP / week | $4,800/mo | ~$2,800/mo extra margin |
| 2 VIPs / week | $9,600/mo | ~$5,600/mo extra margin |
And these are customers who would otherwise NOT have come in (or would have gone to a dealer at 2x cost). Pure new revenue.